Hauntlywood, A new doll line?

Sounds like Hollywood isn't it? 

I guess its another line of doll because Mattel filled it under Dolls, Clothing and Accessories last May 20, 2013.

I wonder who would be in this line. Would it be the debut line for Slow-Moe?

Whew! I'm so excited now! I don't know if I can still sleep while waiting for these dolls!